We have a key role to play within today’s dynamic and fast-moving marketplace, in staying ahead of consumer preferences. In addition to ensuring that our products are safe, we are constantly innovating to find ways to respond to the growing demand for healthier and more ethical and sustainable products, and are focused on helping our thousands of customers worldwide to do the same.
Health and Wellness continues to be a key focus and growth driver for our business. Consumers are paying more attention than ever before to their physical and cognitive health, wanting to make long-term, manageable changes to their diets and lifestyle. From a food and drink perspective, consumers also want products that they deem to be healthy indulgences, and are guilt-free, both from a nutritional and ethical standpoint. Our portfolio will continually evolve into the future delivering on key consumer trends including; good for me, good for the earth, expanding sensory expectations, and the evolution of nutrition.
Dairy: A delicious and nutritious whole food
Ireland’s temperate climate, abundant rainfall and tradition of family farming delivers one of the best grass-fed dairy systems in the world, with cows grazing outdoors for the majority of the year. Grass based feeding has many nutritional benefits as it alters the omega-6 and omega-3 fatty acid ratio in cow’s milk, as well as increasing levels of the vitamin B2, B7 and E. Our milk pool in Ballineen is used for cheese production which is a great source of calcium, fat, and protein and contains high amounts of vitamins A and B12, along with zinc, phosphorus, and riboflavin which, we believe, makes it is one of the most natural and wholesome foods available.
Whey: A Complete, High- Quality Protein
Whey protein is a complete high quality protein, containing all of the essential amino acids. It is highly digestible, making it one of the best dietary sources of protein available. It is also a well-documented source of other nutrients which strengthen and support human health. In 2019 we completed a clinical study on Optipep® hydrolysed whey protein in conjunction with the University of Limerick. The study focused on the role of whey protein pre exercise in improving metabolic adaptation and performance in athletes. Our on-going research in this space enables us to support athletes to reach their maximal performance via targeted nutrition.
We are focusing on developing health benefit platforms for life-stages where we believe better nutrition has the power to transform health and quality of life such as muscle performance, lean body mass, metabolism, inflammation, immunity and tolerance. We are also looking to maximise the nutritional and health benefits of whey across a wide range of applications including powdered supplements, clear beverages, gels, bars and tablets.
The Journey to Better Health
Our ongoing investment and innovative approach have allowed us to develop a deep understanding of the role of sugar and fat in complex base recipes. We go through a detailed process involving sensory and analytical science to ensure we hit the mark on taste every time.