The science of training for performance is constantly evolving. Athletes across a broad range of sports and activities are increasingly building High Intensity Interval Workouts (HIIT) into their training routines. But have nutritional strategies evolved to help them gain optimal performance outcomes?
Optipep 4Power is a hydrolysed whey protein that, when taken before a high-intensity workout, helps athletes produce and sustain more power compared to whey protein concentrate. This is a potential game-changer for brands providing targeted nutritional solutions to consumers participating in sports such as CrossFit, Field Sports, Sprinting and Combat Sports.
Nutritional Strategies for High-Intensity Training: On-Demand Webinar
You can view our recent webinar where we discuss we look at the opportunities this market presents for sports scientists, nutritional product formulators and marketing teams.
The science comes first
We started with a simple idea. Is there an opportunity for our customers to provide targeted nutritional solutions to the growing number of athletes undertaking HIIT type workouts? So we commissioned a clinical study to investigate the metabolic and performance effects of differing nutritional strategies for this type of workout routine.
Optipep 4Power taken pre-work out enabled the participants to generate more power for longer.
A 4.3% greater training-induced increase in Wingate mean power output was observed for the WPH group, indicating a greater capacity for power generation over the length of the sprint.
A 6.1% improvement in fatigue index indicates a greater capacity for sustaining high intensity exercise performance in the Optipep 4Power group.
Go deeper into the study
The complete findings from the study reveal additional learning and insights on:
- Impact on muscle metabolism – mitochondrial gene expression and enzymatic activity
- Pre-trial product design using bioinformatics screening tools and in vitro evidence
- Critical characteristics and composition of Optipep 4Power
Contact us to arrange a one to one presentation of the complete findings
Tested in the market place
In March 2020 we spoke to consumers who exercise more than twice a week and consume protein.
Their main goals are as follows:
- 70% – To increase my fitness
- 59% – To build my strength
- 54% – To build more lean muscle
4 out of 5 respondents consume dairy protein
What they said when presented with Optipep 4Power:
When presented with a variety of messaging on the product the most appealing statement was:
“Make every workout count with hydrolysed protein”