The category is being surrounded, not replaced. Are you building for both?

The Future of Performance Nutrition examines how a category built around sport is extending into a broader system of everyday performance, healthy ageing, metabolic support and personalised wellness, and what that means for the businesses supplying it.

Developed with input from industry experts and customers, and drawing on global market and consumer data, the report reads sixteen signals of change across consumers, products and ingredients, technology and market structure, setting out what each could look like by 2035.

It examines the shift from sport to need state, from claims to proof, and from shelf to ecosystem, alongside the reset in protein input costs and what it means for formulation architecture and pricing power.

It closes with where to play, what to build and the moves worth making between 2026 and 2028.

Is your protein strategy fit for the decade ahead?

The Future of Protein Diversification cuts through the hype to examine how global macro trends, emerging technologies and evolving consumer needs are reshaping the protein landscape. From plant-based innovation and precision fermentation to cultivated proteins and new growth scenarios, the report delivers deep, evidence-led insight into the opportunities and barriers shaping protein diversification over the next decade.

Developed in collaboration with EIT Food’s Consumer Observatory and Erasmus University, it provides robust intelligence to support smarter innovation, investment and long-term decision-making.

GLP-1 medications are reshaping the global food and beverage landscape, driving a shift towards healthier, more functional eating. This report explores how medical appetite control is accelerating trends in protein demand, portion control, and mindful consumption, impacting not only GLP-1 users but the wider market.

It highlights emerging insights into changing taste perceptions, the growing importance of supplement availability, and the challenges many consumers face in reaching their protein goals. Drawing on global consumer insights, industry responses, and future scenarios, the report highlights the opportunities and challenges for brands as they adapt to a new era of nutrition and innovation, and what it means for the future of our industry.

The food and beverage industry is entering a pivotal decade, one marked by seismic shifts in where demand emerges, how trade flows evolve, and which innovations determine competitive advantage.

For business leaders, the coming years won’t be defined by certainty, but by the convergence of disruption, demographic transformation, and regional realignment. Thriving in the decade ahead will require more than adaptation, it will require foresight and agility

During 2024 we established a global cross-functional research group to identify future growth opportunities in functional ingredients that support key health and wellness customer need states.

The research aimed to uncover key market & consumer trends, review the competitive landscape and supply chain, and delve into the emerging science and regulatory environment.

Following on from the comprehensive deep dive we used a proprietary ranking tool to identify a key ingredients that are poised for future growth over a ten-year horizon.

In this report we will share some of our findings around the macro trends and key needs states and invite you to get in touch to learn more about the key ingredients the team identified that are poised for future growth.

There are many scenarios ranging from evolutionary to revolutionary that we can consider for the dairy industry that will be directly impacted by the external forces mentioned.

These scenarios are not linear and will likely include elements that are evolutionary such as increased transparency and reporting, to elements that are transformative such as precision fermentation ingredients as a premium niche, to revolutionary elements which will include accelerated tech transition.