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Forces that will
shape the future.

Horizon 10 explores the emerging opportunities and challenges set to shape the future of food, markets, and technology over the next decade.

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Our expertise

Food

Insight-driven analysis on the future food and beverage landscape, consumer trends and category shifts.

Markets

Strategic thinking on future growth markets shaped by evolving consumer dynamics, global supply chains, and geopolitical change.

Technology

Forward-looking intelligence on new technologies across every stage of the food system—from field to fork.

Latest insights

The Future of Food: Functional Ingredients Edition

During 2024 we established a global cross-functional research group to identify future growth opportunities in functional ingredients that support key health and wellness customer need states.

The research aimed to uncover key market & consumer trends, review the competitive landscape and supply chain, and delve into the emerging science and regulatory environment.

Following on from the comprehensive deep dive we used a proprietary ranking tool to identify a key ingredients that are poised for future growth over a ten-year horizon.

In this report we will share some of our findings around the macro trends and key needs states and invite you to get in touch to learn more about the key ingredients the team identified that are poised for future growth.

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Dairy

The Future of Dairy

There are many scenarios ranging from evolutionary to revolutionary that we can consider for the dairy industry that will be directly impacted by the external forces mentioned.

These scenarios are not linear and will likely include elements that are evolutionary such as increased transparency and reporting, to elements that are transformative such as precision fermentation ingredients as a premium niche, to revolutionary elements which will include accelerated tech transition.

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Trend stream

05/02/2025

EIT Consumer Observatory reports

The EIT Food Consumer Observatory regularly develops research reports and studies on consumer perceptions on food.

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Good Food Institute

Our planet is facing a defining moment. What we do now will determine whether people and animals everywhere can experience clean air and water, healthy soil, and thriving ecosystems.

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Institute for the Future – podcast

Brought to you by the visionary minds at Institute for the Future, this captivating series delves deep into the ever-evolving landscapes of science, technology, and culture. In each episode, IFTF’s distinguished researchers engage in riveting conversations with the world’s most innovative scientists, engineers, trailblazers, and thought leaders, who are redefining the course of our collective future – here and now.

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Food Intelligence Podcast

The Food Intelligence Podcast is a show from Tastewise, where we talk to innovators and leaders in the food and beverage industry to learn how they grow brands and build amazing businesses. Our mission with this show is to share valuable advice with other Go-To-Market professionals in the food industry and learn as much as we can in the process.

Consumer foods to go

Consumer Foods to Go is a podcast on the wondrous world of packaged food and food service. Get up-to-date on the latest trends in food retail, find out how consumer preferences are shifting, and join our global strategist Cyrille Filott for insightful conversations with a variety of specialists – from confectionery and bakery to food tech, manufacturing, and more.